in the spotlight : penny farthing design house

OMG I am oh sooo excited about this new and gorgeous decorating concept by Penny Farthing Design House. So excited that I am pretty much squealing as I type! Penny Farthing DH is a collaboration by Sydney sisters Sarah Nielson and Alice Flynn. Together they have curated a collection of objets d′art for the home. I am loving the bed head art piece and the perspex coffee table.   

Alice is also a contributing stylist for Real Living, (see link to story below) and one of the founders of print dolls. Below we chat to Sarah ... come and see Penny Farthing DH next week.

What is your earliest memory of yourself as a creative person?
Play dough, my mother made it in every colour of the rainbow, I can still sit and play with it for hours with my nieces.

How would you best describe your business? 

Penny Farthing Design House is about attainable art, it sits somewhere between Ikea and an art gallery. It is about being able to put an art work or furniture piece in your space that changes the emotion of the room at an affordable price.

Day to day, what is it that inspires creativity in you? 

I can't go past a magazine for inspiration, I love everything from Vogue India, Vanity Fair to Living Etc.

What has been your greatest success to date? 

Forming a business with my sister, I love being in business with her she has a level of creativity that most of us can only dream of.

What are you loving at the moment? 

The Ginger and Smart blog, The Hills Hoist that has been installed at the 3 beans cafe in the city, Sibella Court's The Society Inc and a bit of daily marketing wisdom from Seth Godin.

What are you tired of?
Blatant copying of a concept or fashion piece, an evolution of an idea is an awesome thing - keep creating!

Three words that best describe you. 

Creative, driven and a busy bee!

USEFUL LINKS

http://www.pennyfarthingdh.com.au
http://realliving.ninemsn.com.au/article.aspx?id=7962264